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    Jonah Berger

    Why Ideas Spread (And Why Most Books Don’t).

    Why Ideas Spread (And Why Most Books Don’t)

    In this episode you'll learn

    https://creatorinstitute.podbean.com/e/jonah-berger-on-why-ideas-spread-and-why-most-books-don-t/
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    STAY CLOSE TO THE WORK

    Choose your lane.

    Eric writes and teaches at the intersection of authorship, innovation, creativity, and meaningful work.

    • Modern Author
      Ideas for turning expertise into a book, platform, and authority.

    • Creative Capacity
      Field-tested insight for building innovation-ready teams.

    • Podcast
      Conversations with people building what’s next.